I was and still am responsible for the technical backbone of the RABA website. The team often came to me with their design ideas they loved but weren’t sure were even possible. This challenged me to investigate, experiment and learn new techniques in order to bring their vision to life. 

While the design and storytelling were clear from the start, translating that vision into a seamless and functional website required going beyound the standard capabilities of WordPress and Elementor. I created and implemented custom scripts to build the right loops, grids, queries and design animations, ensuring the site displayed products, categories and artist stories exactly as intended. 

The result is a fast, scalable and visually consistent platform that not only looks the way the team envisioned, but also works optimally for both customers and the business. This collaboration highlights my ability to turn ambitious ideas into working solutions by combining technical expertise with a flexible, problem-solving mindset.