When Calamity Jane took over the rebranding of NVDM, they delivered a fresh visual identity, design system, and a fully designed homepage. My job was to take their creative vision and build a robust, production-ready website around it. This was not just the homepage, but all under the hood systems and secondary pages that make the site live, maintainable, and performant.
As the developer, I was responsible for transforming Calamity Jane’s creative vision into a fully functioning website. Starting from their homepage design, I built out the complete site structure with corresponding elements, ensuring every page reflected the new brand identity. My role covered the entire technical implementation: coding responsive layouts, integrating a CMS for easy content management, and setting up the initial SEO. I also made sure it worked seamlessly across devices and browsers. Throughout the process, I worked closely with the Calamity Jane team to align design details with functional requirements, while keeping the website scalable and easy to maintain for NVDM’s future growth.
Currently, I work directly with NVDM to continuously improve the website on a technical level. After the hand over from Calamity Jane, NVDM has taken over the design aspects of the website themselves.