Get Lost With Mel is a travel company specialising in adventurous group and tailor-made journeys through East Africa. With a strong focus on authentic local experiences and meaningful connections, they were looking for a website that reflected their unique approach to travel, showcased their destinations and tours, and encouraged visitors to start planning their own adventure.
The existing website only covered the basics and didn’t offer much room for the company to grow. It did set the preferred colour palette and brand identity. Through several inspiration sessions, we worked together to define what Get Lost with Mel should become online and how the website could support the business in the years to come.
As the company is still relatively young, scalability was an important starting point. We restructured the sitemap and page hierarchy so new destinations, travel types and content can easily be added without having to redesign the website again in the future.
Another important goal was to capture what makes Get Lost with Mel different. Instead of presenting East Africa as just another travel destination, the website focuses on the personal connections with local partners and the authentic experiences travellers can expect.
One challenge throughout the project was the photography. Great imagery is essential for a travel website, but there simply wasn’t a large library of high-quality photos available yet. Instead of replacing them with generic stock images, we chose to embrace the authentic photography. Although technically less polished, the images tell the real story behind the company and perfectly match its personal approach.
The final website gives Get Lost with Mel a much stronger online presence and, more importantly, a platform that can grow alongside the business. The website was completely redesigned with a clearer structure, making it easier for visitors to discover destinations and travel experiences while giving the client the flexibility to keep expanding the website over time. It is fully responsive across desktop, tablet and mobile, and includes an easy-to-manage CMS that allows new trips and content to be added independently. Performance and SEO optimisations were also implemented to support the company’s future growth.
The website now reflects who Get Lost with Mel really is: a small travel company with big ambitions and a very personal way of travelling. Rather than trying to compete with highly polished travel brands, the website embraces authenticity and creates a solid foundation that can continue to grow as the company does. It tells the story behind the journeys, highlights the people who make them possible, and gives visitors a genuine impression of what travelling with Get Lost with Mel is all about.