The Association of Insect Farming & Its Products (AIFIP) is a sectoral organization dedicated to advancing insect farming in Kenya. They were seeking a company to design and develop their website that is meant to function as a central hub for their activities, information dissemination and community engagement.
During a 30 minute kick off meeting, I organized a structuring and navigation brainstorm to fully understand where the team wanted to go with this website. As the Request for Submission document was written without input from the entire board, we had to realign on what was important and what could be skipped.
As this website will be used throughout Kenya and in remote places, we discussed the need for a mobile first and easily accessible website regardless of a users’ internet connection.
With the structure in mind, I created a total of 10 wireframes with a mobile first perspective in Figma. These were translated to a desktop version afterwards. From the wireframes, clickable prototypes were setup. These prototypes were linked to the Lyssna platform were both mobile and desktop were tested for customer journey and understanding.
The final design translates AIFIP’s vision into a modern and approachable digital experience. While the organisation is leading the development of a rapidly growing sector, it didn’t have an online presence yet. The newly designed website creates a stronger sense of credibility, professionalism and trust for members, partners and stakeholders alike.
Clear information architecture, intuitive navigation and a flexible page structure make it easy for visitors to explore AIFIP’s work, discover resources and engage with the organisation. At the same time, the design leaves room for future growth, allowing new content, events and initiatives to be added without compromising consistency.
The result is a website that not only communicates AIFIP’s mission but also strengthens its position as the leading voice for insect farming in Africa.